360-degree communication for equestrian enthusiasts
Since it first appeared in 2008, Léquimag has been the leading magazine for equestrian sport in French-speaking Belgium. All disciplines are covered and readers appreciate the high-quality editorial standards and attractive photography and layout. Léquimag is more than a magazine that is published eight times a year. It can also be found online via lequimag.be, on Facebook (over 8,000 followers), on Twiiter and we recently introduced a free monthly e-newsletter.
Léquimag has grown steadily since its inception. Thanks to our team’s thorough knowledge of the target group and wealth of content marketing experience, we’ve delivered a product that has been the catalyst for a 360-degree brand strategy. Each channel confirms Léquimag as a ‘thought leader’ and strengthens the ties with equestrian enthusiasts. The success of Léquimag also allows scope for experimenting. We’re already working on some new features for the months ahead.
A repositioning of the magazine, a new layout, new services (such as free ads), CMS optimisation, online information modules, monthly e-newsletter, etc. Focusing on the details makes all the difference. And yields results. A recent survey shows that readers almost unanimously love the magazine. The website is growing in popularity. The number of unique web visitors has increased every quarter for the past three years, with the result that the number of visitors has multiplied by a factor of 9.